​Brief

Develop a creative campaign that leverages Tacobell's 7 million+ Facebook fans.

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Idea

Meet Megan--the Tacobell Superfan. She's a Facebook stalker who has a fetish for Tacobell fans. If you're a fan of Tacobell on Facebook, she's a fan of you. By initiating the experience on Tacobell's Facebook page, users will receive a series of creepy videos/posts that incorporate their Facebook data (e.g. name, photos, interests, education, check-ins, etc). This is a spec piece for Taco Bell featuring one of their head clients' Facebook data.