Sharpie the Skyscraper

Brief

​Develop non-traditional creative that explores Sharpie's strategic angle on being about self-expression.

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Idea

What if we could Sharpie a Skyscraper? To create this effect an artist would draw on an electronically-mapped scale model of a skyscraper using an electronic Sharpie pen capable of changing colors on the fly.

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Using the latest advances in 3D projection technology, we'd project a real-time feed of the artist's rendering onto the side of an actual skyscraper. 3D projection would allow us to create the effect of a giant floating Sharpie pen that corresponds with the motions of our Sharpie artist.