Brief
Develop a non-traditional campaign that demonstrates Motorola Finiti's noise-cancellation feature.

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Idea

We put the Motorola Finiti bluetooth headset to the ultimate noise torture test. We place an improv comedian wearing the device in a clear, sound-proof chamber in the middle of Times Square and allow users on the outside to control what real noise variables the improv actor must endure (e.g. 40mph wind, jackhammer, mariachi band, lion roar, etc).

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Throughout this the comedian will be talking on his Finiti headset and users on the outside will be able to hear him loud and clear through outside-facing speakers. Ultimately, this will demonstrate that the Finiti headset is capable of canceling out even the most torturous of noises in a live experiential event.