Brief

Create non-traditional creative to spread brand awareness around Miller Lite's "Miller Time" campaign--a time to kick back, relax and come together over Miller Lite.

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Idea

I spent a weekend making "music" by blowing into Miller Lite bottles with varying volumes of liquid (clearly, I need a social life). I thought we could automate the process by placing pressurized air heads above a series of bottles tuned to specific notes--all connected to an electric piano.

 

After building this contraption, we plan on using this during the 7th inning "Take me out to the ball game.." rally cry at a Chicago Cubs baseball game--creating a MillerTime moment with the fans. Miller Lite happens to be one of the official sponsors of MLB, so that helps ground the idea.