Brief

Miller Lite is considering on sponsoring a music concert where the public chooses who they want to see perform and with whom. Jack White with Deadmau5? Skrillix with Jay Z? Create an engaging mobile app that extends the notion of different pop icons mashing-up with one another.



Idea

Users can select musicians featured on our show and watch that musician come to life. If your phone comes in proximity with other users who have the app, those musicians play a set together and riff off each other. This app creates a social environment with music--motivating users to 'play' with others to unlock unique experiences.