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creative producer
pavan bapu
Kmart K-ometer
Idea
Many shopper marketing experts believe the more you linger around a store the more you buy. The K-ometer was born out of that theory. It's a simple odometer-like device attached to a shopping cart that accrues loyalty points as you push the cart around the store. These points can be redeemed at check-out and applied to your transaction. In addition to tracking 'points,' this could also track calories burned.
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