Brief​​

Create a campaign for Dow at the London 2012 Olympics to launch their new Solutionism branding--the belief that science and humanity can solve anything.

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Idea

​Part outdoor spectacular and part digital and social event, “the progress pad” is a a fully sustainable, fully see thru house that will be built using Dow products/technolgies on a wall across from the olympic stadium. The progress pad will be home to two olympic hopefuls, 24 hours a day for the 17 days of the olympic games, and will serve as proof that living sustainably is possible.

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