​Coors Light Cold Puck

Brief

Coors Light is the official sponsor of the NHL, and Coors is all about being the coldest beer out there. Create a non-traditional campaign that incorporates both brands.

 

Idea

For this year's NHL Stanley Cup Playoffs I wanted to bring the live, game experience into the bar environment. Hence, the Coors Light Cold Puck was born.

​

It's a hockey-puck shaped coaster that keeps your drink 'super cold' longer and every time your home team scores a goal the device lights-up and emits the sound of a hockey goal-horn.



Overall, this product helps market Coors Light and the NHL in the bar environment. You only get a Coors Light Cold Puck when you order a Coors Light--increasing organic growth for the brand.