Brief
Miller Lite and Bud Light have been beer rivals for decades. How can Miller Lite do something audacious to instigate the feud and generate buzz in the process? 

Idea

An anti-Bud Light guerilla marketing campaign where we place bar tap knobs on urinal handles in select bar restrooms around the country. The win would be for bar-goers to post images of this across social media. This takes the "tastes like piss" to a whole other level. It could also be a bold print ad with the "MillerLite" logo on the bottom right.